Setting up a business? You need help!

Setting up a business? You need help!

These days everyone wants to set up a business. It has almost become a trend – every other student starts thinking about having a start-up from day 1 at college. There is a wide range of various privately-owned companies existing in the world – they are in different...
The Squeezed Middle and your product!

The Squeezed Middle and your product!

Listening to the radio the other day, I heard about the issues that Honda are facing, with impending lay offs in the factory as a result of declining demand. One of the analysts mentioned that this was down to the product being positioned in the “squeezed middle” – i...